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Rimpact Affiliates

Copy of atlas-ride-co_logos_Atlas Ride _ Main Logo.png

Who are Atlas Ride Co


Established in 2012, Atlas Ride Co (formerly known as MTB Beds) found its niche by providing rider-owned and operated Mountain Bike Holidays in Morzine. The MTB mecca of Europe. The business was founded by Richard Wilford, a Bristol-born rider who moved to Morzine in 2008 to enjoy the incredible Mountain Biking and snowboarding that the Portes du Soleil offered. 


From humble beginnings offering self-catered mountain bike chalets and apartments with MTB-specific facilities including workshops, jet washes and cleaning products to what is now an international travel company offering custom tours and unique mountain bike experiences in some of the best MTB destinations on the planet. 

From the high alpine peaks of Morzine and the largest bike park in Europe to the epic, rugged landscapes of the Scottish Highlands and dusty, sun-drenched trails of Finale Ligure in Italy. Atlas Ride Co (ARC) have continued their search for the best mountain bike holiday destination on the planet. 

Rimpact X Atlas Ride Co (ARC)


In 2018 ARC contacted Rimpact for some help with their new MTB rental fleet, they had 12 Orange Alpine 6 and 324 dh Bikes in Morzine that needed rim protection. Rental bikes get beat up and damaged very quickly so any products that can reduce the chances of damage is very important. 


Rimpact sent some samples of our Original V1 inserts out to the guys at ARC to try on their rental bikes and the feedback was incredible. Happy clients, happy mechanics and happy wheels at an affordable price for a full fleet of rental bikes!

Finale Ligure is home to the Enduro World Series (EDR) and with the rental bikes spending 16 weeks a year riding some of the rockiest trails on earth the inserts made a world of difference.

“ARC - We simply would not run the bikes without the Rimpact inserts any more. The number of flats has reduced drastically giving our mechanics and guides more time to manage the fleet and keep those wheels turning” 

From the initial feedback we knew that there was a bigger opportunity here to develop a partnership with ARC. and get more people riding our inserts. ARC had around 1000 clients a year so we created a discount code for our website which is sent out in all ARC booking confirmations. We have also worked with them on competition giveaways to grow both our social reach and mailing list. 


The Value of Feedback


For the past 5 years ARC has been running our inserts, have installed 100s into both their own bikes and also clients bikes in multiple destinations across Europe. The feedback from them has been invaluable, helping us further develop and improve our product range. 

It’s Time to Book That Holiday


If you are looking for an epic Mountain Bike Holiday, Atlas Ride Co has got you covered! If you want to ride DH laps in the bike park all day, head to Morzine and relax in one of their 4* catered chalets, with hot tub, sauna and professional chef. If it’s Enduro and big mountains you crave, the Aosta Valley is the place for you! 


The team here at Rimpact would like to thank ARC for their support over the years. Don't forget all Atlas Ride Co clients get 15% discount online for any Rimpact products.

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